This story was passed on to me by our illustrious CEO Bill Emerson. It’s an inspiring story about a young man who works as a bagger at a grocery store that chose to make a difference. How? By giving each customer he bagged for his Thought of the Day. It’s become so popular that his cashier’s line is three times longer than anyone else’s. And no one minds the wait! I mean, this is what the DIFF is all about…giving people something to remember you by–something that makes even a small difference in their lives, brightens their day and gives them a reason to come back.
Watch Johnny’s story here: http://www.stservicemovie.com and tell us…will you be a "Johnny" today?
Who hasn’t at least once received that statement, screen shot or letter with the dirtiest of all dirty words: “overdrawn?” It is an unmistakably memorable moment, usually filled with the proliferation of other dirty words, a heated urgency to find your transaction register and racing feelings of anger, stupidity, denial, confusion, hope and surrender. If you haven’t experienced this moment, I am going to venture a guess that you represent about 3% of the checking account-holding population. If you’re part of the other 97%, including myself, you know all too well the ensuing routine: you call the bank, are ambiguously told what went wrong, try to fight for the return of your precious money (let’s pause to reflect the timeliness and pain of this process…ok) and usually end up losing- even in the event that the mistake was on the bank’s part. The institution’s stern reaction to your default is a bombardment of fees that devour your balance and propel your savings into debt before you know what hit you.
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