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Jeffrey Rosenfeld’s Hurricane Proof Business Card

Plastic Business CardThe other night in New Orleans at the Word of Mouth Marketing Association‘s crawfish dinner, I met Jeffrey Rosenfeld, a Tulane MBA student graduating in May. 

Jeffrey learned a lesson from Hurricane Katrina, after losing most of his personal belongings, and he took action.  He went out and had some plastic hurricane-proof business cards created.  It’s a little simple thing, but dang, it’s a good idea.

Jeffrey, in fact, was almost caught in the middle of Hurricane Katrina when he decided to stay put in New Orleans and wait out the storm.  Luck for him, sanity kicked in at 5 am the day the storm hit and when he heard the official police order to “EVACUATE NOW,” he figured maybe it was time to pack his car and go.   So with just a few hours to spare, he headed to higher ground. 

His roommate disagreed and stayed.  Bad decision. 

Jeffrey told me he was communicating with his roommate every couple of hours after the storm passed and the levees broke.  “I don’t know what happened, but a bunch of mud just pushed down the street and some came in the house but I was able to clean most of it out.”  Shortly after it was “Some more mud came in and I can’t get it out.”  Then it was “about six inches of water is all over the first floor now.”  Eventually it was “we have over four feet of water in the house.  Everything is ruined.” 

His roommate eventually found a boat floating down his flooded street and was able to float to safety and was evacuated by the National Guard.  But, as I said, almost everything in their house was ruined, including all of Jeffrey’s student business cards.

Which brings me full circle back to the plastic business card.  Jeffrey is very aware that nature has a way to doing what it wants.  No one knows when the next hurricane is going to hit.  But if it does and his belongings are flooded again, his business cards won’t be ruined.

So, good job for some proactive thinking on Jeffrey’s part.  I hope if there is another hurricane wherever he lives, he doesn’t wait until 5 am the day of the storm to evacuate, but even if he does, he’ll have a business card to hand out.

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  1. Jeffrey Rosenfeld is a true American hero.

    Posted by: Matt | April 23, 2007
  2. This is the coolest thing ever. Where do I get one?

    Posted by: Jason | July 5, 2007
  3. Good professional and elegant design. Business card plays a very vital role in uplifting your business. Business cards
    and letterheads are the most important items for your business. They create first
    impressions, provide contact information, and are invaluable marketing tools.
    So when printing business cards first do some planning and consider the following
    Should have a authentic email
    Should add Some Color for attraction
    always leave the back blank
    quality should be great
    font should be good and attractive
    more emphasis on quality not on quantity
    These five tips helps you in printing quality business cards.
    Thanks for posting such nice information. really it helps.

    Posted by: Hotel key card printing | July 21, 2008
  4. Your card looks very elegant and fabulous. Since card is very important marketing tool, and will never lost its importance in future. Thank for providing such a nice information

    Posted by: plastic business card | November 11, 2008

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Sunday, March 18, 2018