By Kathy Fawcett
That’s right McDonald’s coffee "beat the rest," according to Consumer Reports. It was "decent and moderately strong. Although it lacked the subtle top notes needed to make it rise and shine, it had no flaws."
Further comments labeled Starbucks coffee with a too-strong, burnt flavor.
The report’s timing is interesting, as McDonald’s throws Juan Valdez’s sombrero in the ring with espressos and cappuccinos. I noticed the menu change this morning as I drove through the Golden Arches for coffee on my way to work. But you know what really made it taste great? The Egg McMuffin that I bought with it. Starbucks can’t touch the food aspect of the Arches.
"I’ll have a Starbucks FrappaWhatever, with an Egg Star Muffin, please."
You wouldn’t know whether to eat it, or call it for roadside assistance.
Here’s what this report won’t change: the fact that, thanks to dynamic marketing, I feel very cool ordering breakfast at McDonald’s at 6:40 on a weekday morning. I do this maybe once a month. It also won’t change that if I want to meet a business associate, I’ll suggest a Starbucks, never a McDonald’s. And I’d rather get a Starbucks gift card with my Valentine than McBucks, any old day. Also, I get a little extra feel-good value from the cardboard sleeve on the Starbucks cup…McD’s feels sort of plasticky.
McDonald’s…Starbucks…I have love enough to go around!