What's The Diff?

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Why Is Seth Godin Showing Me His Socks?

Seth Godin Shows His SocksThis is Seth Godin. He is wearing mismatched socks. Why? To illustrate a point: Be remarkable.

Godin writes about marketing, and how to stand apart from the crowd. I am intrigued by much of his work, and so I was really happy to hear him speak at a conference in Toronto this week. To illustrate his point, he talks about a company that stands out – Little Miss Matched. They make and sell socks.

Okay, so you can buy socks at Target. I don’t understand the
passion behind socks, but I understand their passion to be great. And to be
great, they had to find a niche. They had to build one. As Godin puts it,
“12-year-old girls have nothing to talk about, and all day to talk about it, so
they created these socks to give them something to talk about.”

Little Miss Matched makes great mismatched socks, and
customers love them. It’s a product that is remarkable – worth making
a remark about. Not crazy, not outlandish, impressive. The DIFF.

Godin was remarkable the other day because he took the extra
step. Not only did he tell us about these socks, he showed us the socks.
Remarkable.

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Comments

  1. He is wearing socks? Who can tell? Can we get some bigger pics on the site? helps if you can see what people are talking about.

    Posted by: Hard of seeing | June 15, 2007
  2. It’s a lot like Jibbitz (http://www1.jibbitz.com/). They found niche within a niche and from what I’ve read, they’ve done very well.

    Posted by: Dave | June 16, 2007
  3. Hey, what happened to Seth’s hair?

    Posted by: Ted Demopoulos, Blogging for Business | June 17, 2007
  4. So in other words, be that person that makes people comment on them. Wear something loud, odd, strange or downright puzzling.
    Or put out a commercial that makes people think, gets rid of the box, makes people talk…
    And here I’ve always made fun of the boyfriend for never wearing socks that matched. Little did I know he was just being remarkable. :)

    Posted by: Jen R | June 18, 2007

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Wednesday, November 22, 2017