Yesterday’s unveiling of a dozen 7-Eleven stores as "Kwik-E-Marts" of The Simpsons fame certainly is a bit of marketing smarts. Those of us on the inside at Quicken Loans, Rock Financial and Title Source got an extra bit of snickering out of it this morning.
Here is how we top off our corporate structure, according to our internal company roster:
Okay, so we have two "Chairman of the Chairman" positions. I think it would be very Homer-like to change Simpson’s title to "Chairman of the Chairman’s Chairman."