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The Starbucks Phenomenon or Why I Can’t Live Without My Iced Grande Sugar Free Nonfat Vanilla Latte

By Cassie Bixler – winner of the 2007 Summer DIFF Intern Blogger Contest

It’s 7 a.m., my alarm goes off, and curses spew from my mouth.  I slam down the snooze button, once, twice, three times.  Struggling to open my eyes, I look in disbelief at my alarm clock that now says its 8 a.m.; more curses fly.  I jump up and proceed to run around like a maniac, trying to get around for the day. 

The only thing on my mind from the time the alarm goes off is, “I need COFFEE!” 

I truly believe that I cannot function without it.  Now, not just any coffee will do, oh no, it has to be branded.

It has to be Starbucks.

The name, Starbucks, stands alone.  I am willing to bet that every person has been in a Starbucks.  On a daily basis, I find myself rambling off my drink at the local Starbucks.  Sleepily, I mumble, “I would like an iced grande sugar free nonfat vanilla latte, please.”  Once the drink is in my hand, I feel 100% more alive and ready to face the day.  I think I am a Starbucks addict; perhaps even in need of serious help.

Why does Starbucks dominate the espresso lover’s world?  Why are we willing to pay $5 for a cup of java when you can get the 99 cent special at a gas station? 

THE DIFF is that Starbucks understands how to execute a phenomenal customer experience from start to finish.  I am always greeted by an energetic, overly happy employee.  In turn, their energy level “perks” up my own.  They really make my day, especially when they throw in a complimentary extra shot, I love it!  Starbucks makes me feel good.  That feeling is priceless, not to mention a Starbucks cup of brew is the only way this girl gets up in the a.m.

Thank you Starbucks for helping me face the ungodly morning hours, I am forever in your debt :)

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  1. I don’t know if you’ve heard of this:
    The Starbucks Experience by Joseph A. Michelli
    http://www.starbucksexperience.net/
    It’s on my “to read” list….

    Posted by: KevinV | July 25, 2007
  2. Now if you just want a decent cup of strong joe, you might be annoyed while the one person in front of you orders a “Grand Puhbah latte with soy milk, barren ground caribou antler velvet, non fat semi recycled packaging, with an Archie comic and two napkins — and spends 10 minutes doing it :)
    Yes, I went to Starbucks today, and am glad I did!

    Posted by: Ted Demopoulos, Blogging for Business | July 25, 2007
  3. Why do they call it star bucks? Is it because you’ll be seeing stars when they beat you up and take all your money for a cup of coffee?

    Posted by: SIPPYSIPPY | July 26, 2007
  4. While expensive, Star Bucks really is an experience. However, some (all?) Star Bucks charge for wireless internet, which is why I usually go to Beaners or Caribou Coffee.

    Posted by: DR | July 26, 2007
  5. God, my children, and STARBUCKS, in that order, are nearest & dearest to my heart. My friends buy me Starbucks gifts/ giftcard for every occasion. In my circle we have renamed their famous drink “Crack- a-cino”, instead of Frappacino. The Iced venti one slenda black iced tea that I drink all day long (4 or 5)makes me feel alive. If I didnt have 4 children to support I would work there!

    Posted by: Tiffany Rossman | August 1, 2007

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Monday, September 25, 2017