By Cassie Bixler – winner of the 2007 Summer DIFF Intern Blogger Contest
It’s 7 a.m., my alarm goes off, and curses spew from my mouth. I slam down the snooze button, once, twice, three times. Struggling to open my eyes, I look in disbelief at my alarm clock that now says its 8 a.m.; more curses fly. I jump up and proceed to run around like a maniac, trying to get around for the day.
The only thing on my mind from the time the alarm goes off is, “I need COFFEE!”
I truly believe that I cannot function without it. Now, not just any coffee will do, oh no, it has to be branded.
It has to be Starbucks.
The name, Starbucks, stands alone. I am willing to bet that every person has been in a Starbucks. On a daily basis, I find myself rambling off my drink at the local Starbucks. Sleepily, I mumble, “I would like an iced grande sugar free nonfat vanilla latte, please.” Once the drink is in my hand, I feel 100% more alive and ready to face the day. I think I am a Starbucks addict; perhaps even in need of serious help.
Why does Starbucks dominate the espresso lover’s world? Why are we willing to pay $5 for a cup of java when you can get the 99 cent special at a gas station?
THE DIFF is that Starbucks understands how to execute a phenomenal customer experience from start to finish. I am always greeted by an energetic, overly happy employee. In turn, their energy level “perks” up my own. They really make my day, especially when they throw in a complimentary extra shot, I love it! Starbucks makes me feel good. That feeling is priceless, not to mention a Starbucks cup of brew is the only way this girl gets up in the a.m.
Thank you Starbucks for helping me face the ungodly morning hours, I am forever in your debt