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Word of Mouth Tip #33: Do something special and surprising
There's a reason why Andy Sernovitz (CEO of the new Blog Council, the founder of GasPedal, and the former CEO of the Word of Mouth Marketing Association – among many other things) is considered a leader in word of mouth marketing.
He does stuff like send me the luggage tag in the picture at the right. It's a little thing, but it's pretty cool.
At the WOMMA Summit in Las Vegas this past November (the one where Quicken Loans won a WOMMIE award for our Yahoo! Answers program), he passed around a hat, collecting business cards without telling why he wanted the cards.
Well, now I know. I got the laminated luggage tag with my business card on one side and a word of mouth tip from Sernovitz's book "Word of Mouth Marketing” on the other side.
To be honest, I was so impressed with this little gesture that I decided to go to Amazon and order the book and guess what happened? Right while I was in the process of getting his book, Andy called me to talk about the Blog Council's upcoming conference (which I'm really hoping to attend). Now that's a freakin' coincidence…
It's not often you get a phone call from a guy who was interviewed by Ali G.
So anyway, word of mouth has become one of my specialties here at Quicken Loans and I really admire the guys like Andy Sernovitz who have written the great books and started the awesome organizations that have put word of mouth marketing on the map – forever.
I'll let everyone know how the book is once it arrives. I'm pretty (100%) sure it will be nothing short of great.
That's about it for today.
Thanks for the luggage tag, Andy!
By Clayton Closson | January 8, 2008
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