Today we got an e-mail to the DIFF asking what an ISM is. A reader from Ohio sent this in:
I have heard about Quicken Loans ISMs but I am perplexed – why are they called ISMs?
I read the list and they are all great principles. But, what is the connection to ISM?
Curious in Ohio (okay, that’s not how she signed it, I just always wanted to do that!)
So, even though "ISM" is a funny word, it’s actually a word and it’s in the dictionary: