What's The Diff?

The things Quicken Loans team members care about and want to share with the world

A question for the Quicken Loans DIFF blog

What is an ISM? by whatsthediffblog, on Flickr

Today we got an e-mail to the DIFF asking what an ISM is. A reader from Ohio sent this in:


I have heard about Quicken Loans ISMs but I am perplexed – why are they called ISMs?

I read the list and they are all great principles.  But, what is the connection to ISM?

Just curious.


Curious in Ohio (okay, that’s not how she signed it, I just always wanted to do that!)

So, even though "ISM" is a funny word, it’s actually a word and it’s in the dictionary:

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Sunday, February 25, 2018