What's The Diff?

The things Quicken Loans team members care about and want to share with the world

A question for the Quicken Loans DIFF blog

What is an ISM? by whatsthediffblog, on Flickr

Today we got an e-mail to the DIFF asking what an ISM is. A reader from Ohio sent this in:


I have heard about Quicken Loans ISMs but I am perplexed – why are they called ISMs?

I read the list and they are all great principles.  But, what is the connection to ISM?

Just curious.


Curious in Ohio (okay, that’s not how she signed it, I just always wanted to do that!)

So, even though "ISM" is a funny word, it’s actually a word and it’s in the dictionary:

a distinctive doctrine, theory, system, or practice

Its really as simple as that! It’s a list of philosophies (theories, practices) we live by at Quicken Loans. If you’re not familiar with them, here’s the current ISM list. Enjoy!

• Always raising our level of awareness.
• The inches we need are everywhere around us.
• Responding with a sense of urgency is the ante to play.
• Every client. Every time. No exceptions. No excuses.
• Obsessed with finding a better way.
• Ignore the noise.
• It’s not about WHO is right, it’s about WHAT is right.
• We are the "they."
• You have to take the roast out of the oven.
• You’ll see it when you believe it.
• Every second counts.
• Numbers and money follow; they do not lead.
• A penny saved is a penny.
• We eat our own dog food.
• Simplicity is genius.
• Innovation is rewarded. Execution is worshipped.
• Do the right thing.

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  1. I thought it meant:
    Interpersonal Sadistic Missile… or Intelligence Somewhat Missing or I Saw Moby… Indiffernce Seeling Males… In Search of Males

    Posted by: Billy | February 19, 2008

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Friday, January 19, 2018