What's The Diff?

The things Quicken Loans team members care about and want to share with the world

“This is what I ordered?” – The DIFF between food advertisements and reality

Even if I’m not hungry, the image of a hot, juicy burger with all the proper accoutrement (lettuce, onions, ketchup, etc.) will make me question where my next meal is coming from. I don’t consider myself a gourmet whatsoever (considering I eat cereal for dinner a lot) but even I have standards.

This is precisely why I (and work neighbor Cora) were flabbergasted to find a German website (compliments of Consumerist) which compares perfectly poised package ads and the actual contents of said food item right next to each other! The DIFFerence is a quite appalling….and gross. Some of the items aren’t very commonly found here in America, but it’s still easy to see we’re all being somewhat tricked when it comes to the intricate art of food photography.

The site and images are making the rounds in the blogosphere and I can’t help but share – check it out for yourself!

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  1. Ew. The right column reminds me a little bit of what Clayton eats for lunch every day. And no one wants to be reminded of that. :P

    Posted by: Ann-Marie | March 28, 2008
  2. actually, Ann-Marie, I think my food looks more like the middle column. thank you very much, my dear.

    Posted by: Clayton | April 1, 2008
  3. Oh no!! Well, I must assure you all then that the photo on this post is *real*: http://www.whatsthediff.com/2007/06/where-the-beer-.html
    That’s a real burger prepared by The Northgate Soda Shop on Main Street, blocks from my house. This is what you get, every time.

    Posted by: Christy | April 2, 2008

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Sunday, March 18, 2018