Oh, Seth, you’ve done it again. I think you have our office bugged. We’ve been pondering something here on the Quicken Loans marketing team: With a 94% client satisfaction rate, how can we encourage people to share the love with others?
Well, we know mortgages aren’t the most exciting topic in the world, unless you’re buying your first home. But what about everyone who let us help them refinance their mortgage? Seth came up with lots of good
scenarios where word-of-mouth
may not be happening. Hoo boy, did these hit home.
So, we have some good ideas why mortgages and refinancing may not come up in everyday conversation. We’ll give you ours, but we’d love to hear yours. Let’s get the list started with these:
- We’ve seen many people get competitive about their mortgage rate. We hear about – and have experienced! – the excited guy at a party proclaiming the great mortgage rate he got on his refinance. Well, what if your credit score isn’t that great? That score affects the mortgage rate for which you qualify. Do you admit that you didn’t get as great of a rate as Mr. Braggard?
- Seth lists fear in many of his reasons. Fear of being exposed, fear of not being cool enough… If you’re talking about how much you liked working with Quicken Loans, it just might come out that you needed to refinance to shore up your budget or pay off debt, and we certainly understand how sharing that would be a bit uncomfortable.
- Haven’t we all been told it’s rude to get into the details of your finances with friends and family? Maybe you decided that you wanted to pay extra points to get a better mortgage rate. Ms. Nosy may just ask where you came up with that much cash. Who wants to deal with that?
These reasons make a lot of sense to us. Your home finances are a personal matter. And to others it’s extremely boring. Too much of today’s talk about mortgages and refinancing revolves around the minute details of your monthly budget for you to be shouting from the rooftops if you’re happy.
So, if you don’t like talking about your mortgage rate or payment, what is it that will get you talking?