If you’re into Marketing or Sales, and you haven’t read any of the books by Mark Stevens, you are in for a treat. My copy of Mark’s most popular book, "Your Marketing Sucks," is the most dog-eared, highlighted, and re-read book in my library. Mark is a big proponent of a dangerous idea that marketing should be about making money, not spending it!
I recently sat down with Mark to discuss unconventional thinking and leadership with him. Not only did Mark open my eyes to what an amazing invention the mortgage is, he also shared lots of actionable ideas for leaders.
Here are three of my favorite comments from Mark, all of which demonstrate his commitment to exposing the difference between average and excellent every single day: