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Pizza Hut viral video – a sloppy mess that leaves a bad taste in your mouth

Wow. Talk about "what were they thinking?"

I like to mention great examples of creative social media and word of mouth marketing here (Häagen-Dazs Honey Bees for example), so I guess it’s only fair I point out a terrible example that makes me say "huh?"

Pizza Hut recently created the below video and evidently actually thought it was a good idea. They sent out two guys with video cameras to bother small mom and pop pizza shops. Umm, yeah, nice way to make your brand look good guys.

About 99% of the comments I’ve seen on this are negative and it appears that Pizza Hut spent several grand to make themselves look like sophomoric bullies. I don’t get it.

They could have given that money to a charity and gotten way better ROI
on their dollars spent. People are claiming it’s a "viral success" with 297k+ views, but if I was them, I probably wouldn’t want this thing to get much bigger. I don’t know. I just don’t see how this is good for Pizza Hut in any way.

Anyway, maybe I’m looking at this all wrong. Please check it out if you haven’t already and leave your opinion. I don’t get it, but maybe I’m not even the intended audience.

Is this good marketing? Is this good for Pizza Hut? Is this good for anything? Please let me know.

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Comments

  1. Well, not so sure what they were going for, but I was yawning after the first joint. Not shocking, not funny, not original. What exactly would make this viral? Must be a lot of easily amused folks out there.

    Posted by: Frank the Tank | December 26, 2008
  2. Watching this really pissed me off! What were they thinking? It makes me never want to eat at Pizza Hut again.
    The guy reminds me of that jerk in high school who thinks its funny to pull the nerdy guy’s pants down in front of the girls during gym class.
    If only their hand tossed buttery crust wasn’t so yummy…

    Posted by: Nicole T. | December 29, 2008
  3. I understand what they (pizza Hut)are going for. This ca ca is so stupid, that everyone will want to see it. It reflects the never ending negative viewpoint that corporate America has about the intelligence level of their customers! (the average American) Evidence of this (besides the fact that the video exists and was not made by two dweebs on their own) is that Pizza Hut is never mentioned by name and barley visually. Most people will never know they did it (if they really did) and think the gag was “totally bitchin prank dude” Only when we demand more respect will we get it. On the other hand we just spent 8 years with Bush and pres and perhaps America in General deserves the bad rap!

    Posted by: Jude | January 2, 2009

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Friday, October 20, 2017