Today it was all over Twitter that Tyson was donating food to the hungry in the Boston area.
What was unique about it was that Tyson was asking folks to visit the blog Tyson Hunger Relief and simply leave a comment.
They got so many comments they filled two trucks full of food and reached their goal in just a few hours. As of this post, there has been 881 comments.
And reading the blog, I see they’ve done this in other cities.
What a great example of using a corporate blog to raise awareness for and help a cause that is directly related to Tyson’s core business. This is one of the best examples of using social media for cause marketing that I’ve ever seen.