First the ice cream is great. No questions there.
Second, Ben and Jerry’s makes it fun to like them. They’re a fun company. They have a fun image and they have fun packaging. I picture a bunch of folks having fun working there. I think fun when I think Ben and Jerry’s.
Third and most importantly, Ben and Jerry’s supports great causes and they make no bones about it. The latest is their Yes Pecan campaign that supports Common Cause, a nonprofit that gives a political voice to the masses. That’s kinda fun also.
From Ben and Jerry’s site:
If you decide to indulge in some “Yes Pecan” in Scoop Shops during the month of January, Ben & Jerry’s is donating the proceeds to the Common Cause Education Fund.
Common Cause is a nonpartisan, nonprofit advocacy organization founded as a vehicle for citizens to make their voices heard in the political process. They are committed to honest, open and accountable government, as well as encouraging citizen participation in democracy. Their Education Fund conducts research, education, and outreach activities. Check out http://www.commoncause.org to take action.
So go get your ice cream on and support a great cause. You’ll feel good eating excellent Yes Pecan ice cream and do your part to improve our great country.
Now that’s really pretty fun, if you think about it.