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A New Anthem for Detroit

Check out this new music video about Detroit featuring Michigan native Brian Vander Ark (lead singer of Verve Pipe). The video is the cornerstone of a new promotional campaign developed by the Detroit Free Press and Detroit News, and pays tribute to the perseverance of southeast Michigan during these tough economic times. The video is very well done and does a great job of capturing the spirit of Detroit and its people.

“The concept came directly from the hundreds of people we spoke
to across metro Detroit while developing this campaign,” said Dave
Hunke, CEO of Detroit Media Partnership and publisher of the Detroit
Free Press. “It is time to show the world the spirit of Detroit. We
will persevere and come together to make this region great again.”

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  1. I really like the idea and the execution I think is for the most part really well done. Overall, I say bravo.
    I think all the visuals are really good except the stills, which look “clip-artish,” particularly the hands with the words written on them. Cheesy. I’d drop those.
    Also, a startling lack of Detroit leadership in the video segments. Granholm, Obama, Kid Rock, but no Detorit leadership?
    Now of course I realize that is because you aren’t going to build unity and support around Kwame (a.k.a. ya’ll’s boy) or Monica Conyers. But there isn’t even one uplifting soundbyte from Cockerel? Seems like an Ilitch, Penske or Karmanos soundbyte would have been appropriate in the very least to show business support for the D.

    Posted by: MrSarcastic | April 2, 2009

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Friday, January 19, 2018