Know why you haven't heard from us here on the DIFF lately? Because we've been BUSY! But here it is, friends….this is the big thing we've been working on.
And because I'm still busy (raising $10k is a task!) I'm paraphrasing from our press release about our project here:
the nation’s largest online retail mortgage lender, has joined the
fight against ALS (Amyotrophic Lateral Sclerosis, Lou Gehrig’s
Disease). To do this, Quicken Loans has created a Web site, Tweet for ALS, where people can easily donate and spread the word by promoting the site on personal Twitter and Facebook statuses.
ALS is a progressive neurodegenerative disease that affects nerve cells
in the brain and spinal cord. As neurons degenerate, the brain loses
ability to initiate and control muscle movement. Patients suffering
from ALS remain mentally strong, yet have symptoms of increasing muscle
weakness, including speech, swallowing or breathing, which eventually
leads to paralysis and death.
On Thursday, Oct. 1, 2009, Quicken Loans will launch a one-day, 10
hour online and global Tweet-for-ALS campaign. The goal is to use
social media such as MySpace, Facebook, blogs and Twitter to spread the
word and raise $10,000 in donations in just 10 hours from all over the
world. All donations will be made directly to the Michigan chapter of
the ALS Association.
This campaign is aimed at utilizing and unleashing the power and
influence of social media for a worthwhile cause. Facebook and Twitter
networks add up to more than 300 contacts per person, and this is a way
to spread the message quickly using social media as a tool to save
People only need to make small donations, and if each individual can
do this and spread the word with their social media account, over
10,000 people can easily be reached. People interested in helping
support this cause can view the Web site at www.tweetforals.com, donate and also find valuable information on the effects of this disease.
The Tweet-A-Thon will begin Thursday morning at 8am and run until 6 pm.
Participants can donate early through the Web site, or wait until
Thursday to make their contribution. Quicken Loans will be updating the
progress in real-time all day on Thursday. Proceeds from this campaign
go toward research and finding a cure for ALS, as well as supporting
victims of this disease.
Loyal DIFF readers, we don't ask for much. If you can spare four quarters or more with us, we would truly appreciate it. And if you can't do that, consider spreading the word for our cause. We appreciate that too. Thank you!