It’s a well known fact that President Obama is from Chicago. However, we rarely talk about his house or the neighborhood he lived in. This all ended when President Obama’s neighbors decided to sell their house. While social media and online marketing has long been used by corporations (i.e. Sony’s Stop Writing on My Wall Campaign), this is one of the few times we see individuals using media to sell their house.
According to zillow.com, the Grimshaws (owners of the house next door to the Obamas) tried to market the fact that their house is next door to the President’s house. The couple hired the Matt Garrison Group, a sales team within Coldwell Banker, and created a website promoting the sale of this house.