What's The Diff?

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Adventures in corporate blogging – Quicken Loans Blog turns 3!

Quicken Loans blog is three!Wow. I can’t believe we launched this blog three years ago.

So much has changed since then.

Three whole years.

The original team that launched this with me has all gone on to new things, with the exception of Matt Cardwell, who actually came up with the idea for this blog and wrote the first ever DIFF post (he’s been back to the pizzeria five times since he wrote that and brought several people with him).

The mortgage industry has also changed tremendously in the past three years. I hope for the better.

When we launched the DIFF blog, it was part of a much larger recruiting campaign. When the economy went south, so did the recruiting campaign, but we decided to keep the blog going and just write about things we cared about. The emphasis of the blog stayed the same, finding things and people that we thought made a difference somehow, but the core reason to do it changed from influencing recruits to simply putting a human face on a then faceless company.

Social media has changed that for us, hopefully forever. Today you can find videos of Quicken Loans team members and clients on YouTube. You can follow us on Twitter. You can became a fan on Facebook. Connect to us on our Quicken Loans Active Rain profile. Read over a thousand reviews of us on our Quicken Loans Epinions profile, or our Viewpoints page. We even have a few other blogs going now.

But we’ll keep the DIFF blog going for a long time, I hope.

I love this blog. It’s been a great creative outlet for me over the past three years. My three favorite posts are probably:

  1. Requiem for a Warrior
  2. 1st Sgt. Whatshisname
  3. Goodbye Spiderman

Please read them if you never have. I'm pleased to have been given a place to tell these stories.

I find it a bit discouraging that corporate blogging has fallen a bit out of style and seems to have lost a lot of its coolness factor to Twitter and other newer platforms. I can understand the appeal of the other stuff, but blogging should remain a priority for businesses. I’m convinced of that.

If for no other reason that search results and SEO, companies should be blogging.

I have to admit I’ve been slacking a bit myself in the past few months. But that’s ok. Even if I get to this blog just once or twice a week, I know it’s there and I know I can write when I have something to write about.

I could list a bunch of reasons why we continue and will probably continue this blog for many years to come. But I’ll leave it with the reason I like most when I wrote our two-year anniversary post last year.

It’s fun. That’s why I keep on keeping on.

Happy anniversary DIFF blog.

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  1. Even though I’ve only been on the DIFF team 2 years, I’m so proud of how far we’ve come with regards to social media. But maybe it’s because I’m the social media manager….? :-) Anyhow, Happy Birthday, DIFF! You passed the terrible 2′s!

    Posted by: Kel L | November 9, 2009
  2. Clayton – Congratulations on remaining passionate about “corporate” blogging and selling leadership on its value. I can’t believe it’s been 3 years!

    Posted by: Chris Kaufman | November 10, 2009
  3. Thanks Kauf. And I should clarify that you are still around and part of the DIFF team, although you now work for Quizzle and not with us directly. But as far as I’m concerned and until I hear differently, you are the DIFF designer!

    Posted by: Clayton | November 10, 2009
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Tuesday, January 16, 2018