The Today Show discusses a new helmet designed to reduce football related head injuries.

Concussions go drastically unreported at High Schools because many believe you have to be unconscious to have one. There are a number of symptoms that can be a sign of a concussion. According to the Journal of Athletic Training approximately 55,000 concussions are experienced in High School football each year.

Xenith has created a new specialized helmet that is being used to minimize these risks of concussion. These helmets are equipped with compression shock absorbers that cushion much like an airbag in a car. Watch the video to learn more about the new helmet design and what schools are doing to get the helmets for their teams.