Remember when we wrote about Tweet for ALS?
On Saturday, October 3rd the ALS (Amyotropic Lateral Sclerosis or Lou Gehrig’s Disease) Association held its annual Walk to Defeat ALS on Belle Isle and more than 500 people showed up to raise awareness for the disease. Bill Emerson, CEO for Quicken Loans challenged Quicken and its family of companies to raise over $75,000 to defeat ALS. Through individual team member contributions, internal auctions for unique prizes, creative team competitions such as raffles, themed lunches, the launch of a one-day online national Tweet-for-ALS campaign on the social media site Twitter and even valet parking for a day, the goal was surpassed and more than $120,000 was raised.
Now THAT is the DIFF. Good job, Quicken Loans!