Great article about Quicken Loans chairman Dan Gilbert on sbnonline.com this past week. Wanted to share it with our readers.

Dan is a culture leader and really gets this stuff. Trust me on that.

Here's some of the article:

Dan Gilbert has a keen eye for detail. If your company’s signage, Web site or marketing materials contain any kind of misspelling, misdirection or misleading verbiage, he’ll see it and he’ll let you know about it.

Take, for instance, the sign Gilbert saw at an automobile repair shop offering “alignment” — a sign that was off-kilter. Or the store that featured two signs near its entrance, one reading “Store Closing” and the other “Now Hiring.” Or, better yet, the store with the neon “scrapbooks” sign that unfortunately had the first “s” burnt out.

I won't bother copying the rest here, but please go to the article and read it. It's a great read.

Thanks SmartBusiness for the great article about our chairman. We truly appreciate it.