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One of the Greatest CEO Emails Ever

Making employees love working at your company is a key to having a successful business. To do this, Quicken Loans does its best to get rid of old corporate structure and make sure every employee is on the same playing field. “Boss” is a four-letter word and each team-member has a say in projects vital to the overall success of the organization. That’s a culture we can be proud of here at QL.

This focus on culture is why we love Woot.com CEO Matt Rutledge’s recent email to his employees. In the letter, Matt announces Woot’s big decision to join Amazon and answers some burning questions in an awesome way.


For those who may not know, Woot.com is an online store and community that focuses on selling cool stuff cheap. They have an extremely unique business model, as they only sell one product a day and will stop sale of that product after the day is done or after it has been sold out.

Here Matt lets his employees know how the acquisition will (or will not) affect daily life at Woot:

"We plan to continue to run Woot the way we have always run Woot – with a wall of ideas and a dartboard. From a practical point of view, it will be as if we are simply adding one person to the organizational hierarchy, except that one person will just happen to be a billion-dollar company that could buy and sell each and every one of you like you were office furniture. Nevertheless, don’t worry that our culture will suddenly take a leap forward and become cutting-edge. We’re still going to be the same old bottom-feeders our customers and readers have come to know and love, and each and every one of their pre-written insult macros will still be just as valid in a week, two weeks, or even next year. For Woot, our vision remains the same: somehow earning a living on snarky commentary and junk."

Matt does a great job of framing the future of the company and easing the concerns of his employees – all in personable and funny way. We can take a thing or two from his unique approach to leading a business. The full letter can be viewed by on Woot’s blog. Also, check out Woot’s rapping monkey as he raps about the Amazon deal. Enjoy!

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Today's Date:
Tuesday, January 16, 2018