Quicken Loans is matching donations to “Lemonade Detroit.” What is “Lemonade Detroit,” you ask? From their site:
“‘Lemonade: Detroit’ is a film about the disarming resilience of a city that can no longer rely on a single industry for its livelihood, and the entrepreneurial strengths of those who are reinventing themselves and their communities.
“Instead of sensationalizing blight, ‘Lemonade, Detroit’ will sensationalize hope, told through the intensely personal stories of those who are turning the city into what it will become.”
Very appropriately, the film is being made by acclaimed producer Erik Proulx, who also produced the film “Lemonade,” another glass-half-full documentary about how creative professionals find success after being laid off buy the marketing industry.
Sounds pretty cool right? Since we at Quicken Loans are all about highlighting the positive aspects of our home city, supporting “Lemonade Detroit” is a no-brainer.
Certainly not the least intriguing aspect of the film is the unique buy-a-frame funding structure. Contributors don’t just donate, they actually buy frames of the film – $1 per frame – and become IMDB-credited producers through their donation!
But don’t miss your chance. Quicken Loans is only matching between now and January 31, 2011.