Budweiser has a little secret to tell you
By Mark Messing
While stale floor-popcorn, the back of someone else’s head, and stiff legs make a good combination, I am going to guess that people don’t go to football games for the way things smell, look, or feel. Live action unequivocally appeals to our need for a thrilling atmosphere, and for the most part, that is built by sound. The cheer of the crowd seems to be unending throughout every game I go to, getting louder for every great play and horrible call. But even during timeouts, the general chatter of the audience, and booming voice of the announcer add energy to the air.
I noticed this during a timeout at the Champs Sports Bowl, when, amongst the babble, I thought I heard someone whispering to me. I asked my friends if they had heard, but they assured me there wasn’t anything more than the lull of the crowd and the mumble of the announcer. I thought I was going crazy.
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Who hasn’t at least once received that statement, screen shot or letter with the dirtiest of all dirty words: “overdrawn?” It is an unmistakably memorable moment, usually filled with the proliferation of other dirty words, a heated urgency to find your transaction register and racing feelings of anger, stupidity, denial, confusion, hope and surrender. If you haven’t experienced this moment, I am going to venture a guess that you represent about 3% of the checking account-holding population. If you’re part of the other 97%, including myself, you know all too well the ensuing routine: you call the bank, are ambiguously told what went wrong, try to fight for the return of your precious money (let’s pause to reflect the timeliness and pain of this process...ok) and usually end up losing- even in the event that the mistake was on the bank’s part. The institution’s stern reaction to your default is a bombardment of fees that devour your balance and propel your savings into debt before you know what hit you.
