Check this out. An article in NY Time about the Cleveland Cavaliers and Quicken Loans and our unique cultures – centered around what we call the ISMS.
Here is the intro to the article. It's true, by the way:
Every employee who works for Dan Gilbert is required to learn his “isms,” a collection of colorful aphorisms that guide his entrepreneurial philosophy.
The rule applies to bankers and receptionists alike at Quicken Loans, the mortgage company Gilbert founded.
It also applies to LeBron James.
Read the full article – http://www.nytimes.com/2009/06/01/sports/basketball/01gilbert.html?_r=2&ref=sports