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Tuesday, June 30, 2009

Quicken Loans complaints and rip off scam accusations explained in context

Lately we've had a lot of questions about the number of online complaints about working with Quicken Loans. The problem is, the complaints are completely out of context.

The Internet gives the opportunity for everyone to voice their opinion about products and services, and Quicken Loans is no exception. Overwhelmingly, our clients have wonderful things to say about their experience with Quicken loans, and have gone online to recommend us. But, it’s true, some people are not always as satisfied. While no one likes to hear complaints, I feel it’s important to set the record straight and tell all sides of the story.

Mortgages are complicated, and sometimes - though infrequently - something goes wrong:
Appraisals come back lower than expected, mortgage rates change before they’re locked, income can’t be verified, or a larger down payment may be required.

These are the some of the typical snags we encounter that lead to client dissatisfaction and complaints. That’s why we have a dedicated client relations team to make sure all of our clients get the service they expect and deserve. And we also actively participate in Twitter and other social media sites.

Have a problem with your mortgage that needs to be addressed? Kelly@Quickenloans is there to help.

Back to the complaints, here is what we struggle with: There is no way to know the complaints represent about 1/10th of one percent of our closed loans over the past 25 years (we've closed around 800,000 loans).

There is no way to know that we work with about 10,000 clients every day. There is no way to know we close several hundred loans, every day. There is no way to know we just had our biggest month in closing totals in our history.

There is no way for anyone reading online complaints about Quicken Loans to know that.

So, to put it all into context, to make sure people can get the full picture, we created this video to talk about Quicken Loans complaints. The bottom line - we aren't some rip off scam fly-by-night company that is out to commit fraud. We are the nation's largest retail online lender and the fifth largest mortgage lender overall in the U.S.

Here's Quicken Loans VP of Mortgage Banking Tony Nuckolls setting the record straight:

Thursday, June 25, 2009

Domino's and "The Hut" embrace Social Media - The first battle in the On-line Pizza War?

Domino's and Pizza Hut embrace Social Media

A couple of months ago people were eyeballing Domino's Pizza with skepticism following a nasty scandal involving some really goss employees via an instantly viral Youtube video.

Following the first days of the scandal's erruption, Domino's debuted on Twitter to join in the million or so conversations about the topic, amid some snickers of "better late than never."

Today Dominos has redeemed itself in the social media space by unveiling their new buzz-worthy pizza tracking system via web cast amid flurries of diverse blog and microblog coverage. The ripples could be heard from Gizmodo to C-Net. They even tweeted a ten dollar coupon deal to their loyal twitter followers (for the first 499 respondents).

While the news didn't hit the trending topics like the more scandalous news of weeks before (bad news always travels fastest), it was still a great effort to showcase more positive developments about the company.

And let's not forget the tracker itself! Integration with Tivo and the creation of a new facebook app are just some of the ways Domino's is expressing it's devotion to cutting edge service!

Well done, Domino's! Surely your clever online marketing and innovation application of technology to pizza will win you some new fans.

But watch your back!

Not to be outdone, Pizza Hut announced free pizza rolls to its Facebook fans and Twitter followers to commemorate reaching one million Facebook fans, as well as the hiring of its first "Twintern" to maintain the @pizzahut Twitter account (much more appropriately named than the @DPZinfo account that curiously represents Domino's Twitter presense.)

Yes, it's a pizza war, but it's a fight that benefits pizza consumers across the nation! Enjoy!

Tuesday, June 23, 2009

Quicken Loans Helps out at Career Day and Gets Something in Return

Quicken Loans does Career Day at Blair Moody Elementary in Taylor, MI Career day at Blair Moody Elementary School was truly a day to remember. Myself, Rebecca, Kelly and her brother Matt took a few hours to visit with the students there and talk to them about their future careers. All of the students were very well behaved and had plenty of good questions up their sleeves.


Although we had a great time I have to admit we weren’t, by far, the coolest act in the house. The firefighters came complete with their bright red fire engine and the police officers came with their official police dogs in tow.


Quicken Loans does Career Day at Blair Moody Elementary in Taylor, MI Despite our lack of props and puppies, the students still seemed to like us and participated during our sessions. We gave them lots of information about what we do and just to be sure they were really paying attention, we quizzed them at the end. Let’s just say there were plenty of arms anxiously waving in the air to answer the questions and lots of candy passed around the room as rewards for correct responses.
At the end of career day, I think I speak for all of us when I say we had a great time and would absolutely participate again.

Then, a few weeks later I got a pleasant little surprise in my mailbox.
Thank you cards!


Thank You CardsThe students made thank you cards for all of the career day participants. There’s something about unexpected gifts of construction paper and crayon that just brighten up a person’s day. If I wasn’t so sure about participating again, this certainly sealed my commitment.


Thanks again Blair Moody for inviting us and being such wonderful hosts!

Sunday, June 21, 2009

Quicken Loans DIFF blog wishes you a Happy Father's Day!

Quicken Loans DIFF blog wishes you a Happy Father's Day!

Thursday, June 18, 2009

Mike Dunklee shows he's got the moves

Awwww. Look at former Quicken Loans PR extraordinaire Mr. Mike "D" Dunklee (also a regular guest contributor to this blog) doing a daddy-daughter dance at a local event in his community.

The cuteness factor overrules the "they really don't have any rhythm" thing obviously going on here. And to Dunklee's defense, he's the best daddy dancer in the vid. By far.

The DIFF team thinks Dunklee is a great man and a great dad for doing this. Cheers and a big shout out for Mike D!