What's The Diff?

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Rebates Made Easy

By Kriste Gaither

About three months ago I was shopping at a Rite-Aid drugstore and came across several items priced “free after rebates." I asked the clerk at the counter how tough it would really be to get the rebates in and receive my money back for the items. She assured me it was a very simple process and that I would actually be able to do everything right online (a plus for someone who hates regular mail).

I purchased the items on my credit card to give me time to pay them off, and went home. I jumped right online and signed up for the rebate process. It was, as she promised, a very simple process. I didn’t even have to list the items one by one–all it took was for me to enter my receipt number and the store I purchased the items at, and Rite-Aid would take the reigns and contact the store to ensure I did purchase the required items. The only downfall (for a forgetful procrastinator), is that the user is required to check their email for a message stating the receipts had been approved and they can now request your check, something I was sure to forget after I had done this “rebate-thing” several times. And just as I predicted, last month I did forget. I had entered my rebates; they had cleared the process and were waiting for my approval. I was so disappointed when I realized this happened and quickly logged into my e-mail to see if I would be able to call the company and coax them into sending my check to me.  To my surprise, I didn’t need to! There, in my e-mail inbox, was a letter from Rite-Aid Single Check Rebates which stated:

“Dear Kriste,

Thank you for shopping at Rite Aid and participating in the Single Check Rebates program. Our records indicate you have valid receipt(s) but forgot to request a rebate check prior to the expiration date of 11/11/2006. As a courtesy to you for being a loyal Rite Aid member, we have requested your check for you. You will receive your check within 2 to 3 weeks.”

What?? I had forgotten to request my check, yet they did it for me? This was amazing! I could certainly respect a company who knows their customer went the extra mile to get the rebates, including signing up for their newsletters and consistently participating in the rebate program.  They went that extra mile with me, and that’s what “the diff” is between a company who advertises, and a company who stands behind their advertising. They made sure that even after a sale, the customer stays happy.  I will be a loyal Rite-Aid customer for life due what was probably a simple click of a button on their end-but still meant everything to their customer.

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  1. Great info. Most stores make it hard to get the rebates. Good to know someone still cares about the customer. JD

    Posted by: J.D. Banks | December 14, 2006
  2. Why do you hate regular mail????? I know your mother works for the United States Postal Service….and the older generation grew up on regular mail. Don’t count them out. You should send this also to Rite-Aid for their marketing team..

    Posted by: Terry Gaither | December 14, 2006
  3. Maybe hate was a strong word, I should turn it around and simply say: I love the ease of online mail…

    Posted by: Kriste | December 14, 2006
  4. I wonder if it’s time to have a list of “DIFF-Approved” companies.

    Posted by: ruler | December 14, 2006
  5. When I started reading this, I was sure it was going to end badly. Nice to see a company use their brains and think about what’s best for the customer, instead of just what’s best for their wallet. Rebates, by their very nature, are usually designed to DISCOURAGE redemption — that’s why they offer the discount as a rebate instead of slashing the price at the point of purchase. Rite Aid, in this case, was looking at the bigger picture — which was customer satisfaction and loyalty. Cool story. BTW, I like that idea of “DIFF-Approved” companies …

    Posted by: Madgeman | December 14, 2006
  6. I agree, a “Diff-Approved” company might be a very cool idea.

    Posted by: Jen Romanowski | December 15, 2006
  7. A DIFF-approved list of companies, huh? Not a bad idea. We’ll have to start creating one. I know mine starts with Costco, but that’s a future entry. Stayed tuned!

    Posted by: Clayton | December 15, 2006
  8. Although I agree it’s nice that RiteAid sent her a check anyway, I find it rather silly that they add a useless step of “requesting a check.” Would someone who took all the effort to buy the stuff and sign up for the rebate REALLY decide later that they didn’t want their money back? Seems like just a useless step added to result in a certain percentage of failed redemptions – not at all something to congratulate RiteAid about.

    Posted by: Robert | February 19, 2008

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Monday, January 22, 2018