By Kriste Gaither
About three months ago I was shopping at a Rite-Aid drugstore and came across several items priced “free after rebates." I asked the clerk at the counter how tough it would really be to get the rebates in and receive my money back for the items. She assured me it was a very simple process and that I would actually be able to do everything right online (a plus for someone who hates regular mail).
I purchased the items on my credit card to give me time to pay them off, and went home. I jumped right online and signed up for the rebate process. It was, as she promised, a very simple process. I didn’t even have to list the items one by one–all it took was for me to enter my receipt number and the store I purchased the items at, and Rite-Aid would take the reigns and contact the store to ensure I did purchase the required items. The only downfall (for a forgetful procrastinator), is that the user is required to check their email for a message stating the receipts had been approved and they can now request your check, something I was sure to forget after I had done this “rebate-thing” several times. And just as I predicted, last month I did forget. I had entered my rebates; they had cleared the process and were waiting for my approval. I was so disappointed when I realized this happened and quickly logged into my e-mail to see if I would be able to call the company and coax them into sending my check to me. To my surprise, I didn’t need to! There, in my e-mail inbox, was a letter from Rite-Aid Single Check Rebates which stated:
Thank you for shopping at Rite Aid and participating in the Single Check Rebates program. Our records indicate you have valid receipt(s) but forgot to request a rebate check prior to the expiration date of 11/11/2006. As a courtesy to you for being a loyal Rite Aid member, we have requested your check for you. You will receive your check within 2 to 3 weeks.”
What?? I had forgotten to request my check, yet they did it for me? This was amazing! I could certainly respect a company who knows their customer went the extra mile to get the rebates, including signing up for their newsletters and consistently participating in the rebate program. They went that extra mile with me, and that’s what “the diff” is between a company who advertises, and a company who stands behind their advertising. They made sure that even after a sale, the customer stays happy. I will be a loyal Rite-Aid customer for life due what was probably a simple click of a button on their end-but still meant everything to their customer.