An e-mail came in this morning from Matt Cardwell, our former Web Marketing Director. I say former because the e-mail was entailing a challenge to re-name our jobs/careers/positions. Convention and traditional job titles died this morning. Matt’s new title is now Idea Salesman, Energy Focuser and People Unleasher.
And unleash he did. The e-mails have been flying around all day. Some of my favorites include:
Supreme Challenger of the Status Quo & Wicked Web Site Innovator
Innovation Maven and Revenue Raiser
Mastermind of Possibilities, Visual Linguist, and Czar of the High Fiber Revolution
Conceptologist (no one said it had to be an actual word)
Head Brother In Charge of Chat
Reality Check Provider
Sentence-smoother-outer with an Ad Girl twist
Pixelardo da Vinci
Matt borrowed the idea from another blog written by a Chief Happiness Officer, Alexander Kjerulf. I mean, really, if you think about your title, does it really make sense to everyone else? Would people really know what you did all day?
Matt addressed some concerns with notable gusto in the e-mail as well:
If you are concerned about someone not recognizing how important you are because you no longer have a standard title, then here’s your chance to create a title for yourself that will convey exactly how important you are. And because you are creating it, it will be all yours. No one else will have that title. Think of the conversations your new title will start with complete strangers. Think of the opportunities it can create for you in terms of expressing who you are, not what someone CALLS you.
"But what if I don’t like my description in three months …” you ask? What if what I do CHANGES? Well, then you can change your description. It’s that simple. No one ever stays the same … we are all growing … so let your “title” do the same when it’s time.
Here’s your chance. You have until the end of the day to let us all know who you are. Have fun, be creative, be humorous, but above all, be real and true. Remember, this will be on your e-mail signature, so please be aware of that.
I can’t wait to see what all of you come up with.
DEATH TO TITLES!
Death it shall be.