Any internet marketing professional worth their salt knows they have to listen to their customers in today’s internet-dominated world of business.
Any word of mouth marketing professional worth their salt knows they have to listen to their customers in today’s internet-dominated world of business.
Scratch those thoughts. Let me try one more time.
Any MARKETING professional worth their salt knows they have to listen to their customers in today’s internet-dominated world of business.
That’s more like it.
If they don’t listen to their customers they might as well go out of business. Ignoring complaints, questions and concerns will result in bad reviews, bad feelings and a bad corporate reputation. With the incredible ease the internet allows consumers to find reviews and opinions on companies and products, smart companies and brands listen, learn and respond to questions.
That brings me to the Quicken Loans Deposit.
Lately, we’ve noticed several questions and misunderstandings about the deposit we accept from clients as both a committment to do business and a way to quickly expedite 3rd party costs – such as real estate appraisals and credit pulls. The Quicken Loans Deposit is the first step in the process of getting a low payment and mortgage rate from us and we found that some people had questions, and frankly misunderstandings, about why we accept a deposit and what we do with it.
So we did what any company that understands the importance of listening and being transparent – we explained the deposit on our website, honestly and straightforward. We want to make it very clear what the deposit is and what it’s for.
We know by doing this we are doing the right thing. We want our clients to know we have nothing to hide and the deposit isn’t some sort of scheme to trick, trap or fool someone. It’s simply, as I said, a commitment to do business and way to expedite the costs of processing a mortgage.
On the Quicken Loans Deposit page, we explain the deposit and cover refund scenarios, should they unfortunately arise. In today’s real estate market, appraisals can come back much lower than everyone expected and that can have an affect on all aspects of a mortgage or even make the mortgage impossible. No one hates that more than us. We have no influence over real estate appraisals (that’s by law) and have no choice but to accept the opinion of the professional appraisers and appraisal companies that do appraisals for our clients. If the appraisal comes back too low and the mortgage is denied, we don’t get a penny. It’s the last thing we want to happen.
To wrap this up, we hope by clearly explaining the Quicken Loans Deposit and putting our process up front and center, we will avoid any more questions or concerns regarding our deposit.
As I said, we know we have nothing to hide and we want the world to know that too.