What's The Diff?

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Obsessives: Soda Pop & why you may need to reconsider your life goals

I know what you’re thinking. Another video, Kelly? Too easy. GIVE US THE GOOD STUFF! WE NEED THE DIFF!

Well, my people, this is it. Over the weekend, I became more than slightly obsessed with this video from Chow.com. It’s not new, not cutting edge, fancy schmancy technologically-advanced or even celebrity dance-y pants. This video? THIS.VIDEO.IS.PURE.AWESOME.

There are times in life when you come across someone with such a zest for life that it leaves you scratching your head. They’re that happy? Can’t be *that happy* all the time. They leave you questioning their motives or even the source of their unapologetic energy (whatever they’re on can’t be legal).

But John Nese is different. His energy, his aura – it just comes pouring out of him and it’s electric – even in a YouTube video. John owns a soda pop store in LA (it’s the bubbles, isn’t it?). The first time I watched the video, I just thought he was a bit goofy. The second time and even onto this wretched Monday morning, the video does this weird thing to me wherein I can actually feel my heart fill with pride. Why would I be proud? Proud of what? I DID NOTHING. But I’m proud because there’s people in my country like John. There’s people that love what they do so dang much that it’s not even what they do anymore. It’s who they are. 

John is soda. He’s pop. He’s whatever-your-state-calls-carbonated-sugar-filled beverages. He knows what he does very well and that is clear. Not only is he an expert, he loooooves to talk about it. He loves to share it and he loves to get other people involved.

John is so passionate, so clever, so excellent that he is probably the closest thing I’ve ever seen to a single person actually being the DIFF. I’ve been writing for this blog for 2 years and never have I ever come across someone who so clearly is in love with what he does. Me? Yeah, I love what I do. I do, I really do. And someday I hope to become so engrossed in it, so in-touch with my craft that I can rival John’s effusive, magnetic vibe. It’s truly a thing of beauty.

So take the 12 minutes (guarantee it’s worth your time) to watch John talk about his life, his love and then take some time to ponder whether what you’re doing for the rest of your day is something that you can love as much as John loves pop. If it’s not, it may be time to re-visit your goals. Because this is where it’s at – and I don’t think you can argue that.

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  1. I wan’t to try the Q’cumber soda!

    Posted by: Jim | September 14, 2009
  2. When I first read this, I expected it t o be some overly cheesy “inspirational” video. Instead, I really like the cut of this fella’s jib. He is passionate. But more importantly, he understands the role that small business play in today’s economy. Keep up the good work.

    Posted by: G. Beck | September 15, 2009

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Tuesday, January 16, 2018