Another installment for our Bizdom Biz Feature series. This time, we welcome PostEGram to the Quicken Loans family. Read on to learn more about this awesome new venture!
If you’re like millions of Americans, chances are you’re on Facebook. Furthermore, odds are you’re uploading lots of photographs. About 2.5 Billion images are uploaded to Facebook every month. It seems as if it has never been easier to share your life in pictures with your family and friends, right?
Well it certainly is easy to connect on Facebook, but the truth is there may be someone special missing all those snapshots of school events, birthday parties and vacations—and that person is Grandma. Statistics show that about half of all Americans over the age of 65 do not have Internet access. So while you’re uploading images from your mobile phone, poor Grandma is looking in her mailbox looking for a letter from you.
That’s where PostEgram comes in.
PostEgram, a new Detroit-based business, makes it possible for those without a computer or the desire to socially network online, to keep in touch with their loved ones. PostEgram uses an application on Facebook® Platform that gives users the ability to transform their personal updates and photos into a full-color printed newsletter which is then delivered to the mailboxes of family and friends.
The idea is the creation of Judy Davids and Ken Bloink, two entrepreneurs with backgrounds in entertainment, the print industry and web development. Davids crafted the idea after noticing that her mother-in-law, who does not have a computer, was missing out on her grandchildren’s activities which Davids posted daily on Facebook. Davids and Bloink developed the easy-to-use application and constructed a business model through Bizdom U, the non-profit Detroit-based entrepreneurial boot camp founded by Dan Gilbert.
“When we came up with the idea, we knew Grandmas would love it,” says Davids. “The reaction we didn’t expect was how much the senders of PostEgram would like it. We discovered a lot of folks today don’t print photos any more. Images exist only on the memory chips of cell phones, digital cameras, computer hard drives and, of course, Facebook. We talked to customers, who had every intention of going to the drugstore and printing up pictures to send off to Grandma—but they got busy or they forgot. Because of PostEgram, they don’t feel guilty anymore!”
To make sure your grandmother isn’t missing all your Facebook photos, go to www.postegram.com and find out how you can subscribe.
Here are some tips from Rosh Sillars to make sure your Facebook photos are worth the look. Sillars is the author “The Linked Photographers Guide to Online Marketing and Social Media.”
Make Your Facebook Photos Outstanding
- Be clear about who your Facebook audience is. Use your personal profile for things like photos of your kids, and a Facebook Page for photos of your business products. Your customers don’t want to see your kids in the bathtub and Grandma doesn’t want to see an advertisement for your widget.
- Make sure you caption all your photos. You may be very proud that your little Timmy is shaking hands with the Mayor, but most of your friends will not know who that lady in the red suit is.
- Get in close for portraits. Facebook photos can only be enlarged so much, so if your subject is standing 20 feet away they may be unrecognizable.
- Also avoid flash photography. Use natural lighting when possible.
- Taking a head shot? Make sure the subject isn’t standing in front of a wall. Add dimension by asking the subject to put one foot forward. This will adjust the shoulders so they are not square and avoid the photograph looking like a mug shot.
- Shooting an event? Do a Triangle Shoot. That is, take overall photos that set the theme, like shots of the crowd or the surroundings. Take medium shots that tell the story, for instance candid shots of two people talking. And take close-up shots for drama. These are tight images of the little details. You want to include as much variety in your photos as possible so they are interesting to look at.
- When photographing children, get down to their level. Don’t shoot down at them. Capture them laughing or being goofy. Include a favorite toy in the photo. Take pictures that show their personality.